The Plant Parent Personality™ Blueprint: Mastering The 5 Houseplant Customer Profiles | Education Session

This presentation will provide IGCs with valuable insights into the diverse needs of today’s houseplant consumers. I’ll cover five distinct plant personalities—Low Maintenance, Curious Collector, Mindful Plant Parent, Design Oriented, and Urban Farmer—and offer strategies for tailoring customer interactions based on these profiles. By equipping employees with this knowledge, businesses can enhance customer satisfaction, increase sales, and build lasting relationships.

As a seasoned expert in the houseplant customer, I’m confident this talk will deliver actionable insights that will benefit their businesses directly.