E-Commerce: Is it the Pathway to Your Customers? | Education Session

In recent years, e-commerce has become an essential channel for growth and customer engagement. For garden centers, embracing e-commerce can lead to expanded reach, increased revenue, and deeper connections with both local customers and a broader community of plant enthusiasts.

In this session, we will explore key strategies for successfully selling plants online, including optimizing your online storefront, leveraging social media for marketing, and understanding customer preferences to enhance the overall buying experience. The goal is to guide you through navigating the evolving digital landscape while equipping you with tools to thrive in online sales.

Additionally, the session will encourage collaboration, with participants sharing insights and best practices to elevate the industry.

Registration is required.

Cost: $90

CEUs: This workshop qualifies attendees to earn 1.5 FNGLA CEU credits.